After also working on the launch of The Cadogan Arms in Chelsea earlier that year with JKS restaurants, North End Design were largely given creative freedom with this project in an effort to bring the interior of this pub to its rich cultural heritage and former Victorian glory. Much of the interior of the pub, particularly the downstairs bar area, has been modified with only a light touch in order to keep the heritage, focusing on a restoration of what it once was, rather than a complete change of design.

The George was once in close quarters with the Queens Hall, London’s principal concert hall, once home to The Proms, before being destroyed by incendiary bombs in the London Blitz. This meant The George was the local pub for many musicians and writers, a fact that led Samuel Hosker and the North End Design team to take much inspiration from the main composer who nicknamed the pub, ‘The Gluepot’, as his orchestra had a bad habit of turning up late for practice after a long liquid lunch at the George.

The first floor of the venue has been entirely redeveloped, featuring a small room with a showcase of English sparkling wine, the large central dining room lined with bay windows, and a 20-person private dining room starring a grand Victorian fireplace from the original building. A quirky feature of the cosy pub is the ‘staircase to no-where’, that has been cut off before reaching a higher level. The designers kept this in the design of the venue and allowed it a new purpose as a wine larder, showcasing the variety of wines kept in the pub. When speaking with PREMIER HOSPITALITY magazine, Samuel Hosker explained that the venue feels very residential in the layout, and the design team wanted to pay hom