North End is a collaborative interior design studio established by Samuel Hosker. Having studied Interior Architecture at Edinburgh College of Art & Rhode Island School of Design, Sam worked with industry leaders David Collins and Fabled Studio for over 10 years in London alongside 2 years in Melbourne with Bates Smart Architects.
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Over the years Sam has worked on prestiguous projects such as Marcus Wareing at The Gilbert Scott, The Jubilee Tea Rooms at Fortnum and Mason alongside redesigning the Alexander McQueen retail stores in London.  Gaining further experience, he helped develop the international expansion of Dinner by Heston Blumenthal in Melbourne and Dubai.
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When returning to London after a 2 year period in Melbourne, Sam worked closely with JKS restaurants working in collaboration with various brands in the group whilst setting up North End design studio.